Transforming Sonko Plaquiste through Rebranding and a Digital Launch Success
Senegal

Transforming Sonko Plaquiste through Rebranding and a Digital Launch Success

2025-05-19
75k+
Monthly website visits

Summary

Since 2023, we've been working hand in hand with Sonko Plaquiste to build their entire digital presence from the ground up. From branding to content strategy and SEO, we developed a complete ecosystem that led to impressive visibility and engagement across platforms.

Sonko Plaquiste is a Senegal-based construction company, composed of 10 to 25 employees known for delivering large-scale, high-quality projects. The company is recognised for its technical expertise and commitment to excellence.

Despite a strong local reputation, Sonko Plaquiste struggled to gain broader visibility due to the absence of an online presence. This limited its growth potential and failed to reflect the level of professionalism and expertise the company had built over the years.

To support Sonko Plaquiste's growth, it was essential to rethink its image and create a digital presence aligned with its ambitions. We crafted a complete and strategic solution to help the company stand out and gain visibility in a highly competitive market.

  • Visual identity redesign using Adobe Suite (logotype, variations, intro/outro videos)

  • Brand book and design system creation using Figma

  • Development of a modern, SEO-friendly showcase website

  • CRM integration and production of a motion design video to highlight services

The results were very impactful. The website began attracting over 75,000 monthly visits, while the number of quote requests and new client contacts significantly increased.

Thanks to this digital transformation, Sonko Plaquiste now benefits from a powerful, professional brand image that reflects its know-how and supports its long-term development.

Ready to achieve similar results?

Let's discuss how our strategic approach can help your business achieve sustainable growth and stay ahead of the competition.

Proven Results

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Expert Team

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